News

Sony Invests $250 Million In Epic Games, Reportedly Valuing The ‘Fortnite’ Publisher At $17.9 Billion

Tech conglomerate Sony has acquired a $250 million, minority state in Epic Games — the hit publisher behind Fortnite.

The investment brings Epic’s total funds raised to $1.8 billion. Venturebeat reports that Sony has taken a 1.4% stake in Epic, valuing the publisher at a staggering $17.86 billion.

“Epic’s powerful technology in areas such as graphics places them at the forefront of game engine development with Unreal Engine, [a software toolset for game-building],” Sony chairman, president, and CEO Kenichiro Yoshida said in a statement. “There’s no better example of this than the revolutionary entertainment experience, Fortnite.”

Subscribe to get the latest creator news

Subscribe

Yoshida added that the two companies will explore opportunities for further collaboration in gaming, as well as across the larger entertainment landscape — especially as Fortnite has increasingly come to serve as a venue for non-gaming spectacles, such as a record-shattering virtual Travis Scott

concert, movie trailer premieres, and even full-length film screeningsVenturebeat notes that Epic and Sony last collaborated in May when the publisher showcased the latest version of its Unreal Engine running on the soon-to-launch PlayStation 5.

“Sony and Epic have both built businesses at the intersection of creativity and technology, and we share a vision of real-time 3D social experiences leading to a convergence of gaming, film, and music,” stated Epic founder and CEO Tim Sweeney. “Together we strive to build an even more open and accessible digital ecosystem for all consumers and content creators alike.”

Nineteen-year-old, North Carolina-headquartered Epic Games says Fortnite has amassed 350 million registered users to date. VentureBeat reports that, separate from its Sony investment, Epic was seeking to raise $750 million in June at a $17 billion valuation, though the company yet to formally comment on that deal.

Share
Published by
Geoff Weiss

Recent Posts

Top 5 Branded Videos of the Week: MrBeast, FIFA, and CleanMyMac?

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising…

8 hours ago

Breaking down the billions of fans who took in the World Cup on YouTube and TikTok

Now that the 2026 FIFA World Cup has concluded, it's time to take stock of the…

14 hours ago

Instagram’s audio swapping tool is a quality-of-life upgrade for creators

Do you have an old Instagram video that you'd love to repost, except that its background…

15 hours ago

YouTube shares tools that let creators turn their playlists into shows

YouTube is leveraging the humble playlist in search of more viewership on TV screens. Creators who…

16 hours ago

WWE is putting its star wrestlers in a ReelShort microdrama

WWE is taking kayfabe to a fresh arena. The pro wrestling promotion has partnered with…

1 day ago

Reign Maker Group takes a majority stake in Hyphen, highlights its ownership and profit-share structure for subsidiaries

Reign Maker Group's "constellation" of creator-focused companies has expanded by one more. Co-founded in 2025…

1 day ago