Talent firm CAA has signed gaming creator Jonna Mae, best known to fans by her online moniker, Misses Mae. CAA will rep Mae in all areas of her career.
Mae, who was born in the Philippines and currently resides in Los Angeles, counts 431,000 followers on Facebook — with whom she recently re-upped for an exclusive livestreaming deal, as brokered by CAA. In addition, Mae — a variety streamer who predominantly plays first-person shooter titles — counts 374,000 YouTube subscribers and 111,000 followers on Twitch.
Mae has collaborated with several brands throughout her career, including gaming headset maker Turtle Beach, computer case manufacturer NZXT, Samsung, and data storage company Seagate. She has also appeared on Jimmy Kimmel Live! and Netflix’s Bill Nye Saves The World.
CAA has added a number of digital influencers to its roster in recent weeks, including 18-year-old fashion customization creator Marko Terzo, computer-generated Instagrammer Miquela, beauty guru Rachel Levin, and Watcher Entertainment — the digital video upstart co-founded by three longtime BuzzFeed creators.
Other gamers signed to Facebook — which has sought to onboard more players amid a greater industry-wide push toward exclusivity — include Ronda Rousey, Corinna Kopf, and Disguised Toast.
Photo credit: Instagram.com/IHeartBoris
Each week, we handpick a selection of stories to give you a snapshot of trends,…
YouTube didn't just use the Toronto International Film Festival (TIFF) to premiere new projects helmed by creators. It…
Live content drives sales. From street hawkers of ancient times to QVC hosts to lightning-fast,…
What can creators accomplish when they lobby the U.S. Senate? We're about to find out.…
Meta is looking to recoup some of the billions it's poured into AI. This week…
Whatnot just made a compelling offer to its community: The more they sell, the bigger their…