Gaming

Loaded Onboards Former Riot Games Exec Bridget Davidson As VP Of Talent

Loaded, a talent management shop that reps some of the top gamers on earth — including Tyler ‘Ninja’ Blevins, Benjamin ‘DrLupo’ Lupo, Jack ‘CouRage’ Dunlop, Brett ‘Dakotaz’ Hoffman, Dennis ‘Cloakzy’ Lepore, Jordan Fisher — has onboarded noted gaming exec Bridget Davidson as VP of talent.

In her new role, Davidson will oversee day-to-day operations for Loaded’s talent roster, and will also be responsible for fostering new relationships with brands. Davidson will report to Loaded’s co-founder and SVP of talent, Brandon Freytag, based out of the company’s offices in Los Angeles.

Loaded’s brand partners already include illustrious names like Gillette, The Hershey Company, Capitol Records, Coca-Cola, Samsung, and Activision. The talent firm furnishes sponsorship sales, creative, and merchandising services for its creator roster.

Subscribe for daily Tubefilter Top Stories

Subscribe

Prior to joining Loaded, Davidson was employed by developer Riot Games (League Of Legends, Teamfight Tactics

) as its senior esports manager, where she worked on pro player development and career advancement, as well as broader VIP relations. At Riot, Davidson also played an integral role in the establishment of League Of Legends’ first esports league, which now comprises 13 leagues across the globe with a total of 1,000 pro players. Davidson also served as Riot’s first live producer for esports, helping to implement tech solutions that ultimately laid the foundations for the sport.

“Loaded is helping today’s biggest gaming talent create new opportunities for themselves, as well as other aspiring and established gamers,” Davidson said in a statement. “I am excited to work with the team to develop more innovative solutions for our talent and facilitate groundbreaking deals that continue to move the industry forward.”

Share
Published by
Geoff Weiss

Recent Posts

WME’s new Creator Labs team is launching YouTube channels for celebrities (and helping them monetize)

Update, Oct. 6: This story has been updated to more accurately reflect the relationship between…

3 days ago

Slow Ventures is investing in creators’ “cults”

Slow Ventures cofounder Sam Lessin says his company is investing in cults. "I think we're…

3 days ago

Have you heard? MrBeast’s Shark Tank spot, Minecraft goes after Roblox, and a robo racoon gets us in the mood for spooky season

Each week, we handpick a selection of stories to give you a snapshot of trends,…

3 days ago

The last thing creators add, the first thing viewers notice: Why Adobe is introducing music, speech, and sound effect generation to Firefly

In 2023, Photoshop developer Adobe jumped into generative AI with its launch of Firefly. Firefly…

3 days ago

Live Nation is capitalizing on the creator economy with a new firm

Ticketmaster parent Live Nation is getting into the creator biz. The publicly traded multinational corp,…

4 days ago

Netflix gets a bite of ‘Chicken Shop Date’

Netflix is getting a bucket of Chicken Shop Date. Amelia Dimoldenberg's long-running flirty-casual interview series…

4 days ago