Twitter

Twitter Global Content VP Kay Madati To Exit: “I’m Not Sure What’s Next”

Twitter is bidding farewell to one of its top content execs.

Kay Madati, who has served as global VP and head of content partnerships for roughly two years, announced that he is stepping down from his post in an internal memo as well as a series of Tweets, Deadline reports. Madati joined Twitter in 2017 after stints at BET as EVP and chief digital officer as well as head of entertainment and media, global marketing solutions, at Facebook. At the time, he replaced Twitter’s VP of global media, Ross Hoffman.

“I have made the difficult and personal decision to leave Twitter,” Madati wrote in the memo, obtained by Deadline. “It has been a fast and furious sprint over my tenure here, and for me, in both my life, and at the pinnacle of success that we have collectively achieved as a business, now seems a good time to take a breath, pause for a moment, pass the baton, and allow this team, and your future leader(s), to drive the business forward without me.”

Subscribe to get the latest creator news

Subscribe

Twitter’s global VP of customers, Matt Derella, will serve as interim head of global content partnerships while a permanent replacement is found. “You have been a true partner to me, and the Customers team, and our content partners around the world,” Derella wrote to Madati, also on Twitter.

Madati’s last day will be Dec. 13. “I’m not sure what’s next, but I’m ready for the time and space to be ‘still’,” he writes, “before being open again to the adventurous opportunities that this business can offer.”

Share
Published by
Geoff Weiss

Recent Posts

As Netflix brings YouTube’s creators aboard, is it losing YouTube’s viewers?

Netflix is spending freely to bring some of YouTube's top channels into its library, prompting…

44 minutes ago

Korean exports will become a $30 billion industry on TikTok by 2030. Welcome to “K-culture 4.0.”

If you thought the KPop Demon Hunters bonanza of 2025 represented the peak of Korean culture…

22 hours ago

Answer engine optimization adds value to chatbot responses. Its catching on with creator marketers.

Creator agencies are helping brands navigate the nascent field of answer engine optimization (AEO). The latest companies…

23 hours ago

YouTube and Amazon partner to let creators sell a “curated catalog of highly requested and trending products”

In his 2026 letter to creators, CEO Neal Mohan said YouTube is "focused on" making…

1 day ago

Instagram wants you to turn on your TV and throw a Reels watch party

For Meta, the Instagram for TV app is the key to unlocking more viewership in the living…

1 day ago

As Bluesky adds more videos, YouTube adds more Bluesky-style custom feeds

YouTube is factoring user preferences into its video recommendations. Earlier this year, the video hub launched…

2 days ago