Creator Marketing

• Burger King wants to promote its “Whopper Guarantee,” so it enlisted Rhett and Link as taste testers (Exclusive)
• Answer engine optimization adds value to chatbot responses. Its catching on with creator marketers.

  Answer engine optimization is becoming big business. Influencer is bringing that idea to the world of creator marketing.

  
• How do brands maximize Meta Partnership Ads? Agentio says that an “infinite creative engine” helps.

  After studying 65,000 Meta Partnership Ads, Agentio has pulled out some data points that explain how to use the format most effectively.

  
• Can Zoom use creator partnerships to adjust the information served up by AI chatbots?

  Zoom wants to change its perception among AI chatbots, so it's working with influencers to tune referral information.

  
• How do you sell perfume to men? Jean Paul Gaultier is doing it on Twitch.
• Agentio’s AI-powered creator ads are coming to Facebook and Instagram
• Lowe’s wants creators to put their next products on its shelves
• LinkedIn’s influencer push levels up with launch of Creator Marketplace
• Repeat partnerships are the most effective creator campaigns, and YouTube leads the way
• Expedia buys into iShowSpeed’s world tours to sell vacations to Gen Z
• Students have become a scarce resource. Can schools use TikTok to combat the demographic cliff?
• Creators are getting their own version of the Clio Awards because they represent the “future of storytelling”