Creator Marketing

• How do you sell perfume to men? Jean Paul Gaultier is doing it on Twitch.
• Agentio’s AI-powered creator ads are coming to Facebook and Instagram

  Agentio has built a creator advertising solution on YouTube. Now, those tools are coming to Meta platforms like Facebook and Instagram.

  
• Lowe’s wants creators to put their next products on its shelves

  Lowe's is doubling down on its work with influencers by launching a new product that encourages the development of creator products.

  
• LinkedIn’s influencer push levels up with launch of Creator Marketplace

  LinkedIn is continuing to connect advertisers with influencers by launching a new matchmaking hub called the Creator Marketplace.

  
• Repeat partnerships are the most effective creator campaigns, and YouTube leads the way
• Expedia buys into iShowSpeed’s world tours to sell vacations to Gen Z
• Students have become a scarce resource. Can schools use TikTok to combat the demographic cliff?
• Creators are getting their own version of the Clio Awards because they represent the “future of storytelling”
• YouTube’s BrandConnect hub is evolving into a streamlined Creator Partnerships platform
• Nat Geo’s “creator cohort” is its next step forward on Instagram, TikTok, and YouTube
• For Creator Camp, brands keep on calling. So it’s launching its own agency.
• After studying 10,000 YouTube integrations, Agentio reminds brands that patience is a virtue