Creator Marketing

• Precisify to buy into the creator economy on the heels of $26M investment
• What happens when America’s largest injury law firm goes “all in” on YouTube? Just ask Morgan & Morgan.

  "If you're a fashion influencer and you're promoting a fashion brand, it makes sense. But if you're a random creator promoting a law firm, it's really out of context."

  
• The creator economy is becoming a “must buy” — and a $37 billion industry in the U.S.

  The latest raft of data characterizing the growth of the creator economy can be found in a report by the IAB.

  
• With new web series called ‘Making It,’ Cricket Wireless roots for the underdogs

  Cricket Wireless teamed up with Hoorae Media to produce 'Making It,' a sponsored web series about rising creators.

  
• American Express is putting a fresh twist on Small Business Saturday: Say hello to Keith Lee