Creator Marketing

• YouTube’s BrandConnect hub is evolving into a streamlined Creator Partnerships platform
• Nat Geo’s “creator cohort” is its next step forward on Instagram, TikTok, and YouTube

  National Geographic has announced the formation of a "creator cohort" that will include top social media personalities like Maya Higa.

  
• For Creator Camp, brands keep on calling. So it’s launching its own agency.

  Creator Camp is launching an agency wing after previously working with brands on some of its creator-led filmmaking projects.

  
• After studying 10,000 YouTube integrations, Agentio reminds brands that patience is a virtue

  Agentio studied more than 10,000 YouTube integrations to determine some creator marketing best practices for brands.

  
• Precisify to buy into the creator economy on the heels of $26M investment
• What happens when America’s largest injury law firm goes “all in” on YouTube? Just ask Morgan & Morgan.
• The creator economy is becoming a “must buy” — and a $37 billion industry in the U.S.
• With new web series called ‘Making It,’ Cricket Wireless roots for the underdogs
• American Express is putting a fresh twist on Small Business Saturday: Say hello to Keith Lee