YouTube Star Lauren Elizabeth Readies Feel, A Home Decor And Lifestyle Brand

Lauren Elizabeth will soon deliver more of her personal style to her fans. The YouTube star, who counts more than 1.3 million subscribers on her primary channel, is preparing to launch Feel, a lifestyle brand that will incorporate both home decor products and Elizabeth’s quarterly subscription boxes.

Through Feel, Elizabeth will release a seasonal line that is expected to arrive soon, though the vlogger has not yet pinpointed an exact date when the new items will roll out. She has said that the first batch of Feel home decor products will be “very summery, very pink, very bright, very clean, very fresh,” so that gives her fans an idea of what to expect.

“I put so, so, so much of myself into this brand, so I’m so excited to be able to share it with you guys. It’s something that means so much to me. It has so much emotion and value behind it, it’s not just product,” Elizabeth said in a recent YouTube video introducing her Feel brand. “I want to make you feel your best self and enrich your life in the best possible ways.”

Elizabeth already offers subscription boxes for her followers, but the launch of Feel will allow her to supersize that side of her business. She will continue to offer a quarterly box of discounted products that will be available for $29. In addition, she will also begin to ship a VIP box that will feature a more upscale collection of goodies and will retail for $69.

To keep tabs on Feel, follow the brand on Instagram.