Superwoman

Vogue Taps Second YouTube Star, Lilly Singh, To Headline ’73 Questions’

Vogue has tapped the second-ever digital star to headline its famed 73 Questions series: none other than Lilly ‘Superwoman’ Singh.

Following Liza Koshy’s debut last November, Singh’s own 10-minute clip sees series creator Joe Sabia arriving at her Los Angeles home, where they meander around and engage in a quippy Q&A. Singh discusses, for instance: where she comes up with her video ideas (“I pay attention to the world”), her dream superpower (“to pause time so I could take a nap”), and what she would do if she ran YouTube for a day (“definitely ban clickbait titles and thumbnails”). The consummate performer, Singh also shows off her rap skills and dances the ‘Carlton’.

See for yourself right here:

Subscribe for daily Tubefilter Top Stories

Subscribe

Prior to being the first digital star to be tapped by Vogue, Koshy had created two parody versions of 73 Questions on her own channel — one of which is more popular (20 million views) than any episode ever released by the famed fashion magazine. Subsequently, self-made 73 Questions videos became a trend that many digital creators have tried their hand at. And in future iterations, Vogue will presumably bring even more of them into its official fold.

Singh, an aspiring actor, will next be seen in HBO’s Fahrenheit 451 feature film adaptation, which bows this spring.

Share
Published by
Geoff Weiss

Recent Posts

Have you heard? MrBeast’s Shark Tank spot, Minecraft goes after Roblox, and a robo racoon gets us in the mood for spooky season

Each week, we handpick a selection of stories to give you a snapshot of trends,…

7 hours ago

The last thing creators add, the first thing viewers notice: Why Adobe is introducing music, speech, and sound effect generation to Firefly

In 2023, Photoshop developer Adobe jumped into generative AI with its launch of Firefly. Firefly…

10 hours ago

Live Nation is capitalizing on the creator economy with a new firm

Ticketmaster parent Live Nation is getting into the creator biz. The publicly traded multinational corp,…

1 day ago

Netflix gets a bite of ‘Chicken Shop Date’

Netflix is getting a bucket of Chicken Shop Date. Amelia Dimoldenberg's long-running flirty-casual interview series…

1 day ago

Surprise: Neon is also making an SCP Foundation film, but correctly

Neon, the production company behind films like Parasite, Longlegs, and Anora, has decided it's going…

2 days ago

Noel Miller on why TMG Studios is breaking into fictional podcasts–and why it won’t touch gen AI

"If we're the last human-led media channel and everything else is prompted and generated in…

2 days ago