The YouTube community reacted with widespread dismay to Logan Paul’s most recent vlog, in which the 22-year-old visits the Aokigahara forest in Japan — known as the ‘suicide forest’ for being the site of hundreds of suicides — and turns his camera on a person who has hanged himself.
The now-deleted clip featured a disclaimer as well as a link to the American Society for Suicide Prevention in the description box, and Paul noted that it wouldn’t be monetized, notes New York magazine. Nevertheless, it was met with outrage for its brash insensitivity, and for appearing to treat suicide with an exploitative eye. “Buckle the f-ck up, because you’re never gonna see a video like this again,” Paul said by way of intro, per New York. And then, when he stumbled across the body, he called out, “Yo, are you alive? Are you fucking with us?”
ًThe video had clocked a staggering 6.3 million views within 24 hours before Paul deleted the clip and apologized on Twitter (below). He said that he intended to raise awareness for suicide prevention but conceded that he was ultimately “misguided by shock and awe.” He continues, “I’ve made a 15-minute TV show EVERY SINGLE DAY for the past 460+ days. One may understand that it’s easy to get caught up in the moment without fully weighing the possible ramifications.”
It remains to be seen whether Paul’s apology will be accepted by fellow YouTubers, who chastised him for the dangerous attempt at clickbait — especially given his millions of young fans — and, in some cases, demanded that the platform take action against him.
Each week, we handpick a selection of stories to give you a snapshot of trends,…
The MacTaggart Lecture, hosted each year at the Edinburgh TV Festival, is one of the…
Netflix is spending freely to bring some of YouTube's top channels into its library, prompting…
If you thought the KPop Demon Hunters bonanza of 2025 represented the peak of Korean culture…
Creator agencies are helping brands navigate the nascent field of answer engine optimization (AEO). The latest companies…
In his 2026 letter to creators, CEO Neal Mohan said YouTube is "focused on" making…