Alaska Airlines is building a more positive relationship with its customers, one loop at a time.
The northerly carrier recently became the first airline to establish its own channel on GIPHY, and the early returns have been strong. Less than a month after launching its gif-based initiative, Alaska Airlines’ channel has received more than 191 million views.
Seattle-based Alaska Airlines came to GIPHY after partnering with Epic Signal, an agency known for its influencer marketing efforts. Each Alaska-branded gif features the hashtag #IFlyAlaska in its bottom left corner, but otherwise, the company’s integration into its short-form clips is unobtrusive. Take, for example, the most popular offering on the Alaska Airlines GIPHY channel. It depicts a startled woman in a movie theater; that not something you’d expect from an airliner, but it has performed excellently, reeling in more than 80 million hits.
Alaska’s GIPHY campaign has been aided by several appearances on the platform’s homepage, where the trending gifs of the current moment are cataloged. The airliner is far from the first brand to establish a channel on GIPHY (the NBA has a particularly notable one), but the success of its page proves that companies in its field can score some much-needed positive PR by handing out goofy clips to consumers. We’ll keep an eye to see if others follow suit (looking at you, United.)
Peloton is dismissing a chunk of its workforce, including its top executive. Barry McCarthy announced that he is…
Meta is looking to improve creator and brand experiences on its platform by investing in AI. The…
Bob Does Sports, the self-dubbed home of "brilliantly dumb sporting adventures" hosted by Robby Berger,…
Influencer marketing agency Billion Dollar Boy is launching a new membership community that's "dedicated to…
Welcome to Millionaires, where we profile creators who have recently crossed the one million follower…
Welcome to Creators on the Rise, where we find and profile breakout creators who are…