Social Media Entrepreneur Gary Vaynerchuk Lands His Own Shoe Deal

Gary Vaynerchuk is proving you don’t need to be an NBA superstar to land your own shoe deal. The social media entrepreneur has attached his personal brand to the GaryVee 001 and GaryVee 002, a pair of sneaker designs launched by K-Swiss.

Both items in the GaryVee line feature black and green in their respective color schemes, though they are stylistically distinct. The 001 retails for $110, while the 002 sells for $85. Both footwear choices can be found on the K-Swiss online store, though at the time of this post, the men’s versions of them are sold out. For women, both designs are still in stock. If you absolutely must get your hands on the GaryVee line, you can look for it among the handful of brick-and-mortar retailers that are listed on the K-Swiss website.

Vaynerchuk, a leader in the social marketing field thanks to his company VaynerMedia, began his partnership with K-Swiss earlier this year. In July, he hosted the president of the shoemaker on his #AskGaryVee 

series and announced his plan to create a line of his own. He then unveiled his designs at ComplexCon in early November.

A marketing executive may seem like a odd person to receive a shoe deal, but Vaynerchuk believes his partnership with K-Swiss speaks to the current state of the entertainment industry. “I think it’s a smart move,” he told Entrepreneur. “This is the single greatest era of entrepreneurship. Back in the day, rappers wanted to be athletes and athletes wanted to be rappers. And now: both of them wanna be entrepreneurs.”

Vaynerchuk’s footwear has been well-received by his friends in the online video world. Snapchat pioneer Shaun “Shonduras” McBride unboxed his pair in a video he posted to his LinkedIn page. “It’s an honor to call Gary Vaynerchuk my friend,” he wrote.