Fashion Influencer Chriselle Lim Launches Branded Content Company ‘CINC Studios’

Noted wardrobe stylist-turned-fashion influencer Chriselle Lim, who has amassed roughly 2.5 million followers across YouTube, Facebook, and Instagram — and who also helms the popular blog The Chriselle Factor — is broadening her business horizons today with the official launch of CINC Studios, a branded content studio.

Founded alongside Lauren Fong — who serves as the president of Lim’s parent company, Chriselle Inc. — CINC Studios will create digital content for brands in the fashion, beauty, and lifestyle spaces.

“What really sets this team apart from most production companies is that they truly understand how to create the most engaging content because they have been creating it for my digital platforms since the beginning,” Lim, who will serve as creative director of CINC Studios, said in a statement. “They are experts in social strategy, streamlining productions, and are known for creating some of the most elevated content within the influencer space.”

While CINC Studios has been in the works for over a year, its first official project is a holiday campaign for women’s apparel brand cinq-a-sept, which you can check out right here. Before formally launching the venture, CINC — which is short for Chriselle Inc. — had collaborated with the likes of Giorgio Armani and Smashbox. The studio is set to open an office and production space in downtown Los Angeles this winter.

“Over the last eight years through her roles as creative director, talent, and influencer, Chriselle has built a commanding digital presence,” said Fong, noting that the 32-year-old has collaborated with countless top fashion and beauty brands. “CINC Studios will continue to draw on our deep experience of creating engaging content and will allow us to expand our offerings to these brands and beyond.”