YouTube’s CEO has launched her very own channel on the site over which she presides.
While Wojcicki, 49, looks to have had a YouTube channel before, it has since been wiped clean and currently houses just one video, aptly titled My First Video — Advice From Creators. Wojcicki hardly appears in the clip, which is instead packed with cameos from top YouTube stars like Dan & Phil, Bethany Mota, The Dolan Twins, the Eh Bee Family, Lele Pons, Rhett & Link, The Rock, and many more. To date, the video has clocked nearly 52,000 views — though it counts more than twice as many ‘dislikes’ (8,000) as ‘likes’ (3,000).
Some of the advice that the above creators had to offer about launching a new YouTube channel includes: be authentic, practice and rehearse dutifully, strive for fastidious editing, ignore negative comments, showcase pets whenever possible, and consistency is key.
“I’m going to be making videos regularly,” Wojcicki, who joined YouTube as CEO in 2014, says at the end of the inaugural video — though it remains to be seen what kind of content she intends to pursue and how frequently she will post. Wojcicki could use the channel to share a behind-the-scenes look at YouTube HQ or to disseminate product updates and company news, for instance. She could also conceivably use the platform to speak out against sexism in Silicon Valley — a mission that has become central to her career.
Wojcicki’s channel, initially launched in Sept. 2013, today counts upwards of 7,000 subscribers. Check out her first video below:
Welcome to our rundown of the most-watched branded YouTube videos of the week. We're publishing…
When Steven Bartlett landed an eight-figure investment last year, his backers valued his company at $425 million. That…
A new virtual coach is roaming the proverbial sidelines on Twitch. The Amazon-owned hub has…
Before Taskmaster episodes arrived on YouTube, few Americans were familiar with the British panel show. After producer Avalon…
Brace yourself: YouTube and Netflix are working together. Mom and Dad have temporarily set aside…
After the box office successes of Iron Lung, Backrooms, and Obsession, Hollywood is hoping it…