What’s next for ‘Taskmaster’ after getting big on YouTube? A charity stream with creators.

Before Taskmaster episodes arrived on YouTube, few Americans were familiar with the British panel show. After producer Avalon started sharing entire Taskmaster seasons online for free, the show’s popularity exploded.

Now, Taskmaster is capitalizing on the success of its internet-age distribution strategy. To raise money for the Great Ormond Street Hospital (GOSH), the stars of Taskmaster took to Twitch, where they invited some well-known creators to play a special version of their game.

In place of typical host Greg Davies, comedian Jake Bhardwaj took over as Taskmaster‘s host for its Twitch debut. He was joined by Davies’ usual sideman, Taskmaster executive producer Alex Horne. Davies also made a guest appearance during the stream.

In a typical Taskmaster episode, Davies and Horne challenge a panel of comedians to come up with creative solutions to silly tasks. The Twitch version replaced traditional funnypeople with creators like MatPat, TommyInnit, and Stephen Tries, who paired up with friends to vanquish tasks across a four-hour stream. Additional stars from the YouTube community, including Tom Scott and Dan and Phil, made guest appearances.

The fundraiser for GOSH — a U.K.-based organization that provides support for pediatric cancer patients — is ongoing. At the time of this post, the drive has collected £281,379 (~$380,000), with involved parties like Twitch chipping in.

“We’re hugely grateful to everyone involved in the livestream, from Alex and the Taskmaster team, to the creators who took on the challenges and the viewers who supported them. It was amazing to watch the energy, humour and friendly competition unfold throughout the event,” said GOSH Charity Deputy Director of Relationship Fundraising Sarah Bissell in a statement. “The funds raised will play a vital role in helping to build the new Children’s Cancer Centre at GOSH and we’d like to say a huge thank you to everyone involved.”

Taskmaster arrived on Twitch during a pivotal moment in the U.K. creator economy. A proposed rule would favor legacy broadcasters like the BBC on platforms like YouTube, though both YouTube itself and the White House have urged British lawmakers to forgo the controversial policy.

Amid that tension, the Taskmaster team is showing that more harmonious relationships are possible. Legacy broadcasters don’t have to bend the rules to outdo creators; instead, they can work those creators into their programming while benefiting a good cause in the process. If I were in Jake Bhardwaj’s seat, I would award that particular strategy the maximum allotment of points.