Snapchat is pushing further into augmented reality (AR) using Bitmoji — a product that enables users to create self-styled cartoon avatars — which parent company Snap acquired for a reported $100 million last year.
While Snapchat in April launched a product update called World Lenses, which enables users to insert animated stickers into photo and video Snaps using their rear-facing cameras, Bitmoji World Lenses will let users superimpose their Bitmojis into Snaps, Recode reports. Now, in addition to animated clouds and rainbows, for instance, users can see their Bitmojis — which can be showcased in different emotional states and participating in various activities — interacting with the world at large.
Snap’s initial push into AR arrived with its beloved selfie Lenses, Recode notes — though now the company is increasingly working to bring the technology into the world around us. Other companies have also hopped on the face-distorting bandwagon, including Facebook, Instagram, and Apple via the new iPhone X.
The Bitmoji World Lenses feature is rolling out globally for both iOS and Android devices right now.
Check it out in action, courtesy of Recode, below:
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