Native video sharing is finally available on business-leaning networking site LinkedIn, making it arguably the last major social platform to incorporate video into the fold.
Users can upload videos to LinkedIn via its mobile app, reports Marketing Land, and videos will autoplay within’ feeds with the sound turned off. In order to record or upload a video, users simply click on a new video camera icon that’s been added to the status update box. Videos can either be horizontal or vertical, and up to 10 minutes in length. Viewcounts, likes, and shares will be displayed for all to see. As on Facebook, a view counts as at least three seconds of playtime. LinkedIn does not serve ads on videos yet.
LinkedIn’s video feature differs from other platforms in one major way, however, in that the company will provide video creators with professional stats about their viewers, including their current employers and job titles. While the platform won’t provide this information for every viewer, per Marketing Land, it will furnish “a selection of the top ones.”
LinkedIn previously offered a standalone app that enabled its most influential users to post short clips, but began piloting video within its flagship app among select U.S. users yesterday, according to Marketing Land. The feature will roll out globally to all users in coming months.
As our industry becomes ever more populated by experts, and in the absence of collaborative…
With the amount of attention audio content is getting lately, we might as well rebrand…
Each week, we handpick a selection of stories to give you a snapshot of trends,…
Netflix has visited the farm once again. The streamer and Spotify have together poached Jay…
The creator supergroup that revived Supermarket Sweep on YouTube is ordering up another culinary competition.…
Meta is establishing paid subscription tiers across its network of social media platforms. A trio…