New Form

New Form To Host Pilot Competition For Emerging Creators At VidCon

New Form is giving nascent creators attending VidCon next month the opportunity to develop a scripted pilot.

The digital studio, which is backed by Discovery Communications, Brian Grazer, and Ron Howard among others, announced today its Pitch To Pilot Campaign, whereby creators will be able to pitch scripted concepts on the convention floor at VidCon this month, with the winner ultimately having their concept realized as a pilot. The contest will take place at New Form’s Creator Lounge, and is being sponsored by both TBS and Dunkin’ Donuts, which is attending the world’s largest video convention for the first time this year.

VidCon will be held from June 21 to 24 in Anaheim, Calif.

Subscribe to get the latest creator news

Subscribe

After the conference concludes, New Form will set up an online voting page, where fans can support their favorite creators’ ideas, determining the top 10 finalists. The winner will be selected in August by execs from New Form, TBS, and Dunkin’ Donuts. The chosen pilot will feature a Dunkin’ Donuts brand integration, and premiere on TBS Digital’s social platforms later this year.

“VidCon is one of the biggest gatherings for creators in the content space and is the perfect venue to identify, connect and engage with the upcoming generation of storytellers,” said Kathleen Grace, CEO of New Form, which has developed Anna Akana‘s Miss 2059, the Arden Rose-starring Mr. Student Body President, and other influencer-led series.

Visit the contest’s official website for rules and additional information.

Share
Published by
Geoff Weiss

Recent Posts

TikTok’s 2025 economic impact included support for 410,000 jobs in the U.S.

In 2025, TikTok managed to put most of its regulatory issues in the U.S. to bed. As…

2 hours ago

WME’s new Creator Labs team is launching YouTube channels for celebrities (and helping them monetize)

Update, Oct. 6: This story has been updated to more accurately reflect the relationship between…

3 days ago

Slow Ventures is investing in creators’ “cults”

Slow Ventures cofounder Sam Lessin says his company is investing in cults. "I think we're…

3 days ago

Have you heard? MrBeast’s Shark Tank spot, Minecraft goes after Roblox, and a robo racoon gets us in the mood for spooky season

Each week, we handpick a selection of stories to give you a snapshot of trends,…

3 days ago

The last thing creators add, the first thing viewers notice: Why Adobe is introducing music, speech, and sound effect generation to Firefly

In 2023, Photoshop developer Adobe jumped into generative AI with its launch of Firefly. Firefly…

3 days ago

Live Nation is capitalizing on the creator economy with a new firm

Ticketmaster parent Live Nation is getting into the creator biz. The publicly traded multinational corp,…

4 days ago