Vice-Run Food Channel Munchies Launches Meal Kits As Its Newest Revenue Stream

Across more than 150 videos on the Munchies channel, chef Matty Matheson has cooked up a cornucopia of delectable dishes, ranging from “Bathtub Cheeto Mac N’ Cheese” to “‘Guaranteed To Get You Laid’ Lasagna.” Now, a few of Matheson’s more gourmet creations as serving as the basis for a new Munchies tie-in. The food channel run by Vice has teamed up with Chef’d to offer make-at-home meal kits featuring Matheson’s recipes.

The current crop of Munchies meal kits is currently limited to five dishes, including fried chicken, breakfast hash, and salmon almondine. Ordering a two-person portion of one of these meals will run you $27, which is certainly a bit steep, but there is free delivery on orders that exceed $40. As with other meal kit services, Munchies’ offerings feature high-quality ingredients, but unlike Hello Fresh or Blue Apron, there is no need to buy a subscription to try out one of Matheson’s recipes; instead, all of them are available a la carte.

Matheson, who also stars in the food series Dead Set On Life on the Viceland

TV channel, announced the new meal kits in a video posted by Munchies. The flamboyant chef referred the project as an “explosion of creativity and flavor.”

“I’m really excited to debut these meal kits for Munchies,” added Matheson in a press release. “Meal kits are the future of food. They give home chefs what they need to cook and develop their skills — as opposed to scarfing down pizza or takeout each night.”

This isn’t Munchies’ first off-YouTube venture. The channel has also attached its brand to a series of cookbooks, the first of which is due out in the fall.

In case you haven’t heard, it’s kind of tough to make money through YouTube ads these days, so credit to Vice for figuring out smart and on-brand revenue streams for its food channel. If you’re a fan of Matheson but not willing to pay the price to pick up his meal kits, you can check out his latest kitchen creators by joining the 1.7 million people who currently subscribe to Munchies.