CreatorIQ, a software platform formerly known as SocialEdge that helps brands facilitate marketing campaigns with top digital influencers, announced today a Series A funding round led by Affinity Group. The amount of the round was not disclosed.
CreatorIQ will use funds to enhance its flagship software product, according to a release. Currently, CreatorIQ enables brands to: discover and manage relationships with creators via a specialized database and track campaign performance. The service, which works with creators across Maker Studios, Fullscreen, Tastemade, and more — and across all social media channels — also provides marketers with proprietary demographic and psychographic data.
CreatorIQ previously raised an undisclosed seed round. Lead investor Affinity Group is a newly-created firm founded in collaboration by venture capital outfits TPG Growth and Evolution Media Capital.
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