creatoriq

• In the “era of efficacy,” creator marketers are making their millions work harder
• Have you heard? MrBeast’s critic walks it back, creators go south, and ‘Hawk Tuah’ gets a podcast

  Creators like MrBeast, Marques Brownlee, Nadeshot, and Alexandra Botez factor into this week's rundown of creator economy headlines.

  
• On TikTok, sponsored post engagement rates are outpacing YouTube and Instagram

  Data compiled by influencer marketing company CreatorIQ shows that TikTok is driving higher engagement rates than YouTube and Instagram.

  
• CreatorIQ Raises $40 Million In Biggest Round To Date

  The Series D round was led by previous investors TVC Capital, Kayne Partners Fund, Affinity Group, and Unilever Ventures, and was participated in by new investor Silver Lake Waterman.

  
• The Gaming Industry Generated 2 Million Sponsored Posts From 400,000 Creators This Year, Report Finds
• Sponsored Influencer Posts for Black Friday/Cyber Monday Grew By 46.6% This Year
• Huda Beauty Increased Its Share of Influence for Sponsored Content in October
• Huda Beauty Is Dominating The Makeup Industry’s Share Of Sponsored Content
• As Esports Go Mainstream, Some Important Lessons for Brands
• Influencer Marketing Company CreatorIQ Joins YouTube’s Measurement Program
• Influencer Marketing Firm CreatorIQ Closes $24 Million Funding Round
• How Social Media Usage Of Popular DIY Hashtags Has Changed