Viral Musician Greyson Chance Signs With Management Firm Digital Brand Architects

Greyson Chance, who ascended to renown in 2010 after a clip of him covering of Lady Gaga’s Paparazzi went wildly viral, has signed with talent management company Digital Brand Architects (DBA). Chance, who notably appeared on The Ellen DeGeneres Show after his performance at a sixth-grade musical festival nabbed upwards of 59 million views, most recently released a docuseries called The Drop on Fullscreen, chronicling his musical journey.

DBA was founded in 2010 by co-CEOs Karen Robinovitz and Raina Penchansky, and reps top influencers like fashion bloggers Something Navy and Aimee Song. While DBA will represent 19-year-old Chance in the digital realm — including social media, literary opportunities, TV, product creation, events, and ecommerce — he will retain his music booking agent at WME

and his music manager, Alex Ziabko, at Cultiv8.

DBA also operates a Digital Brand Products (DBP) division that develops merchandise for influencers.

Chance boasts a massive social following, including 3.5 million Facebook fans, 2.5 million followers on Twitter, 575,000 followers on Instagram, and roughly 500,000 subscribers on YouTube. He released his debut album, Hold On ‘Til the Night, in 2011, and released his second EP, Somewhere Over My Head, last May.