The International Advertising Bureau (IAB) has announced a preliminary schedule for the sixth annual Digital Content NewFronts, where the world’s biggest media companies host events for leading brands and media buyers during a 10-day marketplace in New York City.
The 2017 NewFronts will be held from May 1 to 12, and will feature a total of 32 presenters thus far, including the event’s founding partners: AOL, DigitasLBi, Google/YouTube, Hulu, and Yahoo.
Other presenters this year include: AwesomenessTV, Bloomberg Media, Business Insider, BuzzFeed, Condé Nast Entertainment, DailyMail.com/Elite Daily, DEFY Media, Disney/Maker Studios, Fullscreen, HealthiNation, Hearst, Machinima, Major League Gaming, Mashable, National Geographic, The New York Times, Newsy, NowThis, POPSUGAR, Refinery29, Spectrum Reach, Studio71, Time Inc., Trusted Media Brands (TMBI), Turner, VICE, and Vox.
Check out the schedule in full right here.
“Digital video programming and the audiences it attracts have become a cornerstone in brand marketing strategy,” said IAB’s SVP and GM of mobile and video, Anna Bager, in a statement. “Investment in the medium has been significant — with 51% year-over-year growth in the first half of 2016 alone. The strength of the 2017 NewFronts’ roster of blue chip media companies and inventive content creators is sure to inspire advertisers and media agencies to increase their commitment to digital video even further.”
Last year, a total of 38 digital media brands presented at the NewFronts — a 50% increase over the 2014 event — including first-time attendees like CNN, AwesomenessTV, Activision/Blizzard, and Mashable.
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