YouNow has announced several new features in a bid to make its streams more discoverable across the web. Last month, for instance, the company unveiled Moments — a tool enabling viewers to capture and save 15 seconds of a broadcast and then share it via YouNow or other social platforms. In a blog post announcing Moments, YouNow said the feature “lets you preserve the magic that happens unexpectedly in a broadcast.”
Shortly after unveiling Moments, YouNow announced that it was removing the option to replay broadcasts in full in favor of Moments. Replays were “too long to watch and difficult to share with friends,” the company said, and Moments provides an easier gateway “to the most captivating parts of a broadcast” that have been curated by the YouNow community.
Today, YouNow is adding two new components to Moments titled Trending Moments and Top Moment Makers — both of which serve as leaderboards of sorts within the YouNow app. Trending Moments regularly updates to show the top Moments that YouNow users have liked, while Top Moment Makers showcases the YouNow users who have created the Moments with the most amount of likes.
Since the launch of Moments on June 16, over 4 million Moments have been created and 250 million have been shared thus far, according to the company. And early data suggests that Instagram is the most popular place for users to proliferate highlight clips. “Moments delivers the crowdsourced best parts of a broadcast that are short, consumable, and shareable,” said YouNow’s founder and CEO Adi Sideman in a statement. “By capturing moments of their favorite broadcasters, fans become content creators themselves.”
Several Moments have already gone viral, YouNow says, with clips from popular YouNow creators like Rudan Custodio, Maddie Welborn, and Zach Clayton garnering hundreds of thousands of views. Notably, two of these clips feature big-name brands, as Costodio pleads for a Taco Bell sponsorship and Clayton does a self-described “Bisquick dance.”
YouNow has more than 100 million user sessions each month, it says, and counts more than 150,000 broadcasts and 50,000 hours of original content created every day. Its audience is predominantly aged 13 to 24, and 70% of users spend at least 51 minutes on the platform daily.
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