Snapchat

Snapchat Has Reportedly Toppled Twitter In Terms Of Daily Active Users

In terms of daily usage, four-year-old ephemeral messaging app Snapchat has reportedly surpassed social network Twitter — which was founded over a decade ago. While Twitter is thought to have 136 million daily active users, Snapchat now counts 150 million, according to Bloomberg, which cited anonymous sources familiar with the matter.

And Snapchat is growing at exponential rates, while Twitter’s user base seems to be stagnating. Last December, Snapchat had 110 million daily active users, Bloomberg reports, but has since grown to overtake Twitter, which was once the most popular social platform in the world after Facebook. Twitter has also been overtaken by other Facebook apps, including Instagram, Facebook Messenger, and WhatsApp.

Speaking at a tech conference yesterday, Twitter CEO Jack Dorsey conceded that Snapchat has enabled “very modern” messaging, according to Bloomberg

, while also noting that Twitter could be both confusing and alienating for new users. To this end, the company has made several product changes recently — including subtracting images and links from its longstanding 140 character count — to make the platform more user-friendly.

Subscribe to get the latest creator news

Subscribe

Snapchat, which recently closed a $1.8 billion funding round at an $18 billion valuation, reportedly had revenues of $59 million in 2015, but is estimating revenues of as much as $350 million in 2016, and as much as $1 billion in 2017. The company is also expected to launch new features in coming weeks, including a redesigned Discover section with new publishing partners.

Share
Published by
Geoff Weiss

Recent Posts

YouTube just made a Shorts deepfake machine so creators don’t have to be in their own videos

Hey YouTubers! Do you want to be rid of the pesky chore of actually appearing…

2 days ago

Have you heard? Gaming Historian says so long, Ms. Rachel sells shoes, and TikTok ad exec moves on.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

2 days ago

NAB Show wants to be the meeting ground for creators and legacy entertainment: “These two segments have so much to offer each other right now”

Back in 2024, the National Association of Broadcasters recognized the importance of content creators by…

2 days ago

Hoorae returns to Issa Rae’s web series roots with “Screen Time” microdrama

Too much screen time can be a dangerous thing, and Hoorae is taking that idea literally. The…

2 days ago

Kylie Jenner brings “star power and aura” to hydration product k2o, launched in tandem with Night

The latest product backed by Night's venture studio emerged out of a partnership between the creator…

2 days ago

Hollywood has a lot to learn from creator animators (and their IPs), YouTube says in latest Culture & Trends report

Indie animation is flourishing on YouTube. From the pop culture juggernaut that is The Amazing…

3 days ago