Snapchat To Debut Redesigned ‘Discover’ Section That Looks More Like Instagram

After a revamp of its chat functionalities in March, Snapchat is rumored to be unveiling an all-new Discover section as soon as next week. Snapchat’s Discover tab, which features original content from an ever-evolving stable of 19 major publishers, including BuzzFeed, The Daily Mail, and Tastemade, hosts the majority of the app’s ads, but represents just a “small portion” of overall viewership, Digiday reports.

The redesign will see the Discover tab’s circular icons, which feature the logos of each publisher, instead transformed into a tiled layout with images that look like magazine covers. “The big redesign is going to let us create cover images, and pull out individual content and point to the content that’s inside, instead of just our logo,” a publishing source told Digiday.

The new Discover homepage will also reportedly look a lot more like Instagram

, with a scrolling feed of images.

As most of Snapchat’s 10 billion daily video views are occurring from user-generated Stories and messages deployed between friends, Discover traffic has been less of a draw. While Cosmopolitan says it gets more than 3 million views per day, for instance, other channels clock just a few hundred thousand, according to Digiday. Snapchat is also expected to debut new Discover partners as part of the redesign.

In addition to the Discover tab, which is reached by swiping twice to the right within app, Discover publishers also have a presence at the top of Snapchat’s homescreen. It is unclear how the redesign will affect the homescreen layout.