The New York Times is figuring out how to bring its brand of high-quality journalism to new platforms. At the first Newfronts presentation of 2016, the Grey Lady announced a new initiative called Story X, through which it will explore experimental ideas.
Story X, according to New York Times Chief Revenue Officer Meredith Kopit Levien, will be “a place and a space and a lab, and a team of journalists and creators and technologists who are dedicated” to innovative storytelling. Levien brought up augmented reality, Alexa, and connected cars as a few sample technologies the new unit could look into. The company noted that its efforts to expand into VR, which it discussed at its Newfronts presentation last year, could be thought of as a precursor to Story X.
The New York Times would just be betting on experimental technology. At the same time, it also used the Newfronts stage to discuss what it terms its biggest slate of original programming to date. The publication will premiere the following shows:
As it rolls out this content slate, the Times hopes to find eager advertisers to work with through its T Brand Studio unit. At its event, it said that T Brand Studio, now two-and-a-half years old, has produced 150 projects.
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