YouTuber Roman Atwood’s latest video is part prank, part branded content, and part environmental activism. The infamous prankster partnered with toilet paper brand Scott to promote its tubeless rolls, which the company has created to cut down on the 66,000 cardboard rolls that it says are wasted every two minutes.
The prank — relatively tame compared past clips in which Atwood has pretended to murder his son — consisted of Atwood picking up YouTuber friends Logan Paul, FouseyTUBE, and The Dudesons in a brand new BMW i8. He pretends to have trouble with the car, before plowing it into a garage where 66,000 toilet paper rolls rain down on the vehicle from above.
Scott says the video aims to bring the environmental impact of those tubes to life “in a jarring way.”
“It’s a way to have fun and raise awareness about something that has a big impact on the planet,” the father of two told People. Atwood will be producing three additional videos alongside Scott on the company’s Facebook page. Check out their first collaboration right here:
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