Hasbro To Turn Its Classic Stretch Armstrong Toy Into Netflix Series

A newly-announced Netflix series is hearkening back to the 1970s. The streaming platform will distribute a Hasbro Studios program inspired by the classic toy Stretch Armstrong.

Stretch Armstrong was first manufactured in 1976, with its original version remaining in production until 1980. The toy’s arms and legs were filled with gel, allowing kids to pull them and contort them into various shapes. Versions of the toy were available until 1997, when it was discontinued.

As Variety notes, the Stretch Armstrong series will be Hasbro Studios’ first partnership with Netflix. The show will add to the

streaming video platforms strong library of kids’ programming, which also includes several collaborations with DreamWorks Animation. Other distributors have also combined 70s nostalgia with children’s programming to create shows that both kids and their parents can enjoy; Amazon, for example, is planning a series from legendary showrunners Sid and Marty Krofft.

“We know kids love Netflix and that’s in part because they never really outgrow us,” said Andy Yeatman, the global director of kids’ content at Netflix.

The Strech Armstrong series will premiere in 2017.