Yahoo added a new family-friendly comedy series to its slate with the support of American automaker Chevrolet. The two companies partnered to create the series Going There with Ana Gasteyer, hosted by the titular actress and former Saturday Night Live member.
Produced by Ellen DeGeneres’ A Very Good Production and Warner Bros.’ Blue Ribbon Content studio, Going There with Ana Gasteyer debuted its first episode on September 30, 2015 on Yahoo. All nine episodes of the Yahoo series take place in Chevy’s Traverse mid-size SUV model. In each episode, Gasteyer invites various celebrity friends (like former SNL pal Maya Rudolph and The Office’s Jenna Fischer) to run errands with her and discuss the comedic and crazy lives they lead as parents and individuals in the entertainment industry. Gasteyer produces Going There alongside DeGeneres and Jeff Kleeman, while Libby Silverman and Blue Ribbon’s Zoe Friedman created the series.
“I wanted to do this show because the only thing better than driving around with a friend dishing about parenthood is doing it in a clean vehicle with buttons that still work,” Gasteyer said in a release.
“This web series focuses on many of the premier features of the vehicle that were designed with families in mind, while entertaining viewers with some truly universal humor,” added Chevrolet Marketing Director Steve Majoros.
Part of the Going There deal includes advertising space for Chevy on Yahoo, as well as syndication for greater audience reach. And in addition to the Going There with Ana Gasteyer series, Yahoo will produce more related family-oriented content for distribution on the show’s dedicated website. Most of this content will be interview-based like the web series, featuring parents within and outside of the media industry as they discuss topics relevant to family life such as how to respond to your kids when they say they hate you.
You can catch new episodes of Going There with Ana Gasteyer each week on goingthere.yahoo.com. The series will also be available through the Yahoo Parenting digital magazine.
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