Refinery29 Debuts Interactive, Multi-Platform Female-Centric Series ‘(Un)Cover’

Refinery29 has a new way for its audience to consume content. The digital media company founded in 2005 has launched a new interactive series dubbed (Un)Cover on September 9, 2015.

According to The Hollywood Reporter, Refinery29’s (Un)Cover initiative stems from the digital media company’s desire to improve its multi-platform storytelling. The series “reimagines the traditional magazine cover feature” and will highlight unique female icons through fashion photography, videos, and interviews across various Refinery29 verticals. The first “edition” of

“With (Un)Cover, we’re upending the traditional cover story to reinvent how this type of content is experienced in a digital first world,” said Refinery29 Editor-In-Chief Christene Barberich. “We are focusing on a strong sense of immediacy and shareability across multiple channels, which is how our audience engages, which enabling [sic] them to connect with the world’s biggest celebrities in an intimate way.”

(Un)Cover is one of the most recent content projects Refinery29 has undertaken. At its Newfronts presentation in early 2015, the digital media company announced plans to create 29 new web series. Refinery29 also launched Here and Now, a talent collective to connect creators with branded projects. Refinery29’s content creation is being fuelled by several rounds of investments, including the brand’s most recent $50 million Series D led by Scripps Networks Interactive and WPP Ventures.

Refinery29’s corporate site currently claims the company gets over 25 million unique visitors per month.