Turner Broadcasting has added a new home for its branded projects. The media conglomerate has launched its own in-house content studio, dubbed Courageous, for marketers working with Turner’s news networks HLN and CNN.
In a release, Turner said Courageous will utilize “journalistic instinct to identify culturally-significant brand narratives” and develop long-form series, multimedia pieces, and more content formats for advertising partners. All content created through Courageous will be distributed across CNN or HLN’s social platforms, with a clear sponsored label to “uphold CNN’s editorial integrity.”
The Courageous production team will consist of editors, videographers, data scientists, and producers to help create the most effective storytelling experiences for CNN and HLN brand partners. Courageous will be led by Otto Bell, Vice President and
Group Creative Director, as part of Turner’s larger content strategy, headed by Executive Vice President of Integrated Marketing and Branded Content Dan Riess.“Now we can offer marketers the opportunity to harness the value proposition of CNN like never before,” said Riess. “CNN is the most trusted name in news. It has two fully distributed television networks as well as CNN Airport Network, one of the largest digital and social audiences in the world and a true global footprint. Combine all of this with CNN’s video storytelling heritage and it’s clear why Courageous is an important step as we build on Turner’s existing content marketing capabilities for our clients.”
Peloton is dismissing a chunk of its workforce, including its top executive. Barry McCarthy announced that he is…
Meta is looking to improve creator and brand experiences on its platform by investing in AI. The…
Bob Does Sports, the self-dubbed home of "brilliantly dumb sporting adventures" hosted by Robby Berger,…
Influencer marketing agency Billion Dollar Boy is launching a new membership community that's "dedicated to…
Welcome to Millionaires, where we profile creators who have recently crossed the one million follower…
Welcome to Creators on the Rise, where we find and profile breakout creators who are…