Levity Entertainment Group (LEG) has a new vertical for comedy fans to enjoy. The production company, which owns comedy venues across the U.S. and is backed by Madison Square Garden Entertainment, launched the comedy YouTube channel Wait for It on May 29, 2015.
Created by LEG Digital, Wait for It will feature names from LEG’s own network of 300+ comedians, as well as burgeoning internet entertainers. Shows on the new YouTube channel will include exclusive content, segments from LEG’s roster of talent, and collaboration clips with digital stars. Wait for It will even incorporate Twitter and its associated live streaming app Periscope for timely delivery of live comedy performances.
A few original series have already been announced for Wait for It. The first is called Just Riffing, an interview series where host Nikki Limo will talk to comedians just coming off the stage at LEG’s Hollywood Improv theater. Limo is set to interview Reggie Watts, Todd Glass, and Iliza Shlesinger.
Additionally, comedian Owen Benjamin will use Google searches to take audiences on a musical journey in the series The Internet Is Weird. Finally, Bert Kreischer will look for help in unexpected places after he finds himself stranded in Amsterdam in the series Bert Does Amsterdam.
In a release as originally reported by Variety, LEG’s digital officer Tad Ro explained how the Wait for It channel will help his company compete with similar comedy producers and will bring LEG’s talent directly to online audiences. “It allows established and emerging stand-up comedians to experiment and extend into a digital content platform that will be heavily targeted and marketed to comedy consumers given LEG’s live reach.”
“YouTube has always been a platform that fosters collaboration between artists,” said Tracy Bitterolf, who’s charged with programming the Wait for It channel. “It is exciting to be a part of LEG’s new digital initiatives given their live comedy assets and YouTube’s power to mobilize audiences to attend artists’ live events.”
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