Beachfront Media is expanding its repertoire of video-related tools. The mobile video technology company has launched a new service called Beachfront Reach, a syndication and monetization platform for mobile video.
Beachfront Reach allows both content providers and publishers to benefit from video distribution and monetization. Using Reach, Beachfront’s media partners can get their content in front of more eyes by distributing to complementary publishers within Beachfront’s entire mobile network. Publishers then have more video content to run ad inventory against. Beachfront, media providers/partners, and publishers each receive a portion of the ad revenue (the percentage of cut each company takes was not revealed).
In addition to Reach, Beachfront is looking to expand the company’s overall advertising options. Recently-hired VP of Ad Sales and Monetization Jeff Chi wants to use Beachfront’s flagship Builder product, which allows video creators and brands to develop their own apps, to create a “mobile multi-platform network.” This would allow Beachfront to offer marketers a premium ad inventory space for advertising purposes.
The Beachfront network currently consists of over 1,000 websites and apps, whose video content generates more than 500 million video streams a month. Beachfront currently claims roughly 5 billion yearly video views across all owned properties.
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