Since 2012, Funny or Die has brought viewers a fair number of branded videos. Now, the online video site is changing its approach, and it will begin fostering these brand partnerships from within its own offices. Funny or Die has hired Andy Wiedlin, formerly of BuzzFeed, as its interim head of sales.
The hiring of a new head of sales, as noted by AdAge, stems from Funny or Die’s previous decision to end a three-year agreement with Turner Broadcasting, which had previously been in charge of ad sales for the online video site. “We are proud of the branded content we created together for our advertisers,” said Funny or Die and Turner in a joint statement. “Our companies will continue to explore opportunities to collaborate on original content.”
To build up its in-house ad sales team, Funny or Die has turned to Wiedlin, who spent three years at BuzzFeed. With Wiedlin’s help, Funny or Die could become a more attractive option for buyers; in November, Bloomberg reported that the online video company had hired a financial advisor to help it pursue a potential nine-digit sale.
According to comScore, Funny or Die has 5.3 million unique monthly viewers in the United States.
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