PGA Tour, Bedrocket Target Young Golfers With Skratch TV

Bedrocket has hit the links. The digital media company, which controls a varied selection of online video properties, has added to its roster with Skratch TV, a new channel created in partnership with the PGA Tour.

Skratch TV features golf videos aimed at Millennials who enjoy playing and watching the sport. At launch, Skratch TV includes videos from a few recent tournaments. If you’re looking for an accurate representation of the channel’s style, check out this video, in which pro golfer Rickie Fowler shoots some GoPro footage at the Farmers Insurance Open:

More shows will arrive shortly. When we first heard about Skratch TV last August, Bedrocket and the PGA Tour were planning a reality show called Clubbed, which will combine pros and YouTubers for a golf version of Dancing With The Stars. At the time, that series was tentatively planned for a Q1 2015 release.

Bedrocket also has experience with sports content online. Two of the company’s channels are Network A, which features extreme sports content, and KickTV

, which focuses on soccer.

Golf, which is stereotypically the sport of choice for old men, may seem like an odd choice for the Internet crowd, but Bedrocket and the PGA Tour believe there are plenty of young viewers who will tune into Skratch TV. When we spoke to Bedrocket CEO Brian Bedol last year, he explained how Skratch TV would “demonstrate that golf appeals to all demographics, not just that over 30 demo.” There are some hard facts support that claim. According to the National Golf Foundation, there 6.2 million golfers in the US between the ages of 18-34.

“We’re thrilled to partner with the PGA Tour to build a first-of-its-kind media property targeting the millions of young golfers and fans who love the game—not to mention many of the most influential celebrities and athletes in the world,” added Bedol in a release.  “It’s time this audience had its own place.”

Skratch TV is run out of Bedrocket’s New York offices.