Break Launches ‘Movies On Break’, A Free Streaming Service Of Lionsgate’s Feature Films

The upcoming Smosh movie isn’t the only project on which DEFY Media and Lionsgate are collaborating. In addition to the film starring the duo behind one of YouTube’s most successful channels (and one of the internet’s most successful young adult brands), the companies just announced the launch of Movies on Break. It’s a non-exclusive “curated selection of 200 films from the Lionsgate library” of over 15,000 titles that are ad-supported with pre-roll and mid-roll commercial spots, but otherwise free-to-view on a section of the DEFY Media owned-and-operated Break.com website that draws over 18 million unique monthly viewers.

Movies on Break launches with 80 films categorized into a handful of separate verticals with enticing names, such as They Were In That?, Never Ending Sequels (which currently features Leprechaun 2, 3, 4, Leprechaun In The Hood, and Leprechaun Back 2 Tha Hood), 420 Flicks (which currently features The Stonged Age and Cheerleader Ninjas), Before They Were Famous (which currently features the Arnold Schwarzenegger classic in Pumping Iron), Cringeworthy Classics, Pulse Pounding Action, Overlooked Gems, Screen Junkies Approved (which currently features Winter’s Bone and Requiem For A Dream), and Movies To Get You Laid (which currently features Dirty Dancing 2: Havana Nights).

The plan is to debut a new category every week that will include eight to 10 new titles selected by Break’s new Editor-in-Chief Jack Moore and his editorial team. And the plan is to promote those new categories and Movies on Break at large by leveraging DEFY Media’s massive fan footprint that includes more than 49 million aggregate YouTube subscribers (across channels like the aforementioned Smosh

and Screen Junkies), 70 million aggregate website visitors (across destinations like the aforementioned Smosh.com and Break.com), and the 22 million individuals who have downloaded a DEFY Media app (like Smosh’s Food Battle video game).

“Break has built an enormous, engaged viewing audience by creating and curating world-class video content,” said Lionsgate President of Worldwide Television & Digital Distribution Jim Packer, in the release. “We’re pleased to supply them with a broad range of titles to enable them to continue expanding their offering into longer-form, professionally produced content. Our long-term partnership with Break is one of the many strategies we’ve created to deliver content to our next generation online audiences.”

Long-form programming may seem misplaced on a destination site that’s known for fail videos and other accidentally-entertaining-home-video kind of content, but DEFY Media President Keith Richman notes the Lionsgate films are very much in line with the trends his company is seeing in terms of the attention span of its audience. “Increasingly, our millennial audience is tuning out of traditional media channels and into OTT options,” said Richman in the release. “We’ve continued to launch mobile and OTT devices, our engagement numbers have taken off with viewing sessions on Xbox and Roku eclipsing 30 minutes.”

You can watch Movies on Break by way of the Break.com mobile app for Phone and Android Android, on Break.com, and the Break app on Roku and Xbox.