YouTube And DreamWork’s ‘YouTube Nation’ To Air Its Final Episode On December 5th

At the beginning of 2014, YouTube and DreamWorks began an experiment in news programming by announcing YouTube Nation, a daily web series that spotlighted a combination of trending and under-the-radar videos from its titular site. Now, YouTube’s one-year partnership with DreamWorks one the project is set to expire, and the two companies have decided not to renew YouTube Nation. As a result, the December 5th episode of the show will be its last.

YouTube Nation was conceived as a kind of Epic Fu reincarnate and means through which YouTube could offer support to its creative community. Each episode was featured on the YouTube Spotlight page, which gave the series exposure to more than 22 million subscribers. This exposure allowed YouTube Nation to rack up many subscribers of its own (one million in its first four months and more than two million to date) and a substantial amount of views (more than 54 million to date, with tens of thousands of views per daily installment).

As the channel grew, it expanded beyond its basic news format. For instance, a recent episode featured Timothy DeLaGhetto as he attempted to learn how to dance like a K-pop star:

Subscribe to get the latest creator news

Subscribe

Despite YouTube Nation‘s relative success (the aforementioned subscriber counts and views are not too shabby), YouTube and DreamWorks ultimately decided to spend their resources elsewhere.

The online video landscape has changed since the January 2014 launch of YouTube Nation and both parties involved in the program have embarked upon new initiatives to support their goals in the online video space. YouTube Nation, it seems, was deemed less impactful than the other avenues through which YouTube has begun to support its creators, including its YouTube Spaces and its creator-focused print, television, and massive billboard advertising campaigns. DreamWorks, on the other hand, is most likely more interested in devoting resources towards building AwesomenessTV (which it wholly owns and is rapidly expanding) and its nearly six-month-old DreamWorksTV channel.

A YouTube spokesperson offered the following statement:

“We want thank the team at YouTube Nation for working so hard over the last year to bring fans an in-depth look at the amazing breadth of creators on YouTube. We are always looking at ways to spotlight our creator community, and plan to focus our efforts around other initiatives, including our global advertising campaigns and YouTube Originals.”

If you’ve enjoyed the past year of YouTube Nation, tune in on Friday to send the series off. And for viewers who wish to relive old episodes, the show’s official channel will remain accessible to the public.

Share
Published by
Sam Gutelle

Recent Posts

Have you heard? It’s science time, college football on YouTube, and “copium” for the dictionary.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

4 hours ago

Oh Canada! YouTube’s nine-project creator programming slate takes it north of the border.

YouTube didn't just use the Toronto International Film Festival (TIFF) to premiere new projects helmed by creators. It…

6 hours ago

What if livestreamers could do product placement without real products?

Live content drives sales. From street hawkers of ancient times to QVC hosts to lightning-fast,…

7 hours ago

After working with Congressional reps, the Creators Caucus heads to the Senate

What can creators accomplish when they lobby the U.S. Senate? We're about to find out.…

7 hours ago

Whatnot says its new terms include “the lowest commission rates in the industry”

Whatnot just made a compelling offer to its community: The more they sell, the bigger their…

1 day ago