Bear Grylls Is “Pursuing The Ultimate Rush” With New YouTube Channel

Bear Grylls first gained fame as the guy on TV who drank his own urine, but he’s now coming to the Internet as more than just an image macro. Grylls has launched a new YouTube channel called Bear Grylls Adventure, which will be “the home of action, adrenaline, and survival.”

The new channel is already live, but it is only populated by a channel trailer. In that video, Grylls lays out his plan, which involves three videos per week from “trailblazers that are pushing the boundaries of the ultimate in adventure.” That statement leaves us wondering how much Grylls himself will appear on the channel, though regardless of his role, the trailer shows off some awe-inspiring footage.

Bear Grylls Adventure will join YouTube’s growing library of extreme sports videos, which have found a sizable audience on the world’s largest video-sharing site. Grylls’ channel seems to emulate the high-flying attitudes of Red Bull and GoPro, which have built two of the biggest branded channels on YouTube by sharing death-defying stunts with viewers.

Grylls spent more than five years as the host of Man Vs. Wild (known as Born Survivor in the UK), which ran for seven seasons on the Discovery Channel. Though Grylls’ frank approach to surviving in nature proved popular, Discovery terminated its contract with Grylls in 2012, and while the channel runs a successful online video network of its own, Bear Grylls Adventure doesn’t seem to be affiliated with it. Instead, Grylls teamed up with Barcroft Media through his company, Bear Grylls Ventures.

The first video from Bear Grylls Adventure is expected to launch on November 28th.