Fox To Award $25,000 In Effort To Promote TV Everywhere Platform

Fox wants its cable and satellite TV subscribers to know exactly what they’re paying for. The network is running a sweepstakes called “Stream It and Dream It” to promote its TV Everywhere platform where subscribers have a chance to win $25,000.

Fox’s subscribers have access to all its channels through five of the network’s applications. Subscribers can stream the network’s content on multiple connected devices, such as computers, smartphones, tablets, and smart TVs. However, Fox recently found most subscribers were not aware of these features.

“A study from HUB Research earlier this year, commissioned by Cable & Telecommunications Association for Marketing (CTAM),  indicates more than half of pay-TV subscribers are unaware of the features and capabilities of TV Everywhere, and nearly 60%  have never taken advantage of the service, which is provided at no additional cost,” said John Lansing, President and CEO of CTAM, in a release. “Yet viewers who watch TV on non-linear devices feel the value of their cable subscription is significantly higher. The ‘Stream It and Dream It’ promotion will amplify an industry-wide collaboration to increase awareness of TV Everywhere among consumers, and encourage them to simply sign in and enjoy watching TV on the device of their choosing.”

All Fox subscribers need to do is sign into any of the five Fox apps (FOXNOW, FXNOW, FOX Sports Go, Nat Geo TV, or BTN2Go), authenticate their cable provider login information, and stream TV shows or sporting events. Fox will even provide a free two-hour pass to viewers who don’t have pay-TV login credentials. Participants can then submit the promotional code provided during the content on StreamItandDreamIt.com for a chance to win $25,000.

Subscribers also have the option of using a tool on StreamItandDreamIt.com to secure their cable provider login information, ensuring users won’t need to re-authenticate each time they want to watch content.

Check out the promotional video below for the the “Stream It and Dream It,” and make sure to stream your favorite TV shows or sporting events if you’re a current Fox subscriber. Contest ends on November 20, 2014.