YouTube CEO: Subscription-Based Music Service Coming Soon

YouTube‘s streaming music service has been delayed for so long that it’s easy to be skeptical about whether it will ever see the light of day.  However, at the Code/Mobile conference, YouTube CEO Susan Wojcicki reasserted that the subscription-based platform is still in the works. She noted that it will arrive “soon,” and that YouTube is “working on it.”

These are obviously vague assertions, but it is promising to hear them from Wojcicki, especially after a recent Reuters report claimed the music service will arrive “in coming weeks.” The world’s largest video sharing site also plans to shut down its YouTube Disco feature

, lending further credence to the idea that a new music service is imminent.

At the same time, this claim–that the music service is almost here–is the same one we’ve heard for the past year. The service was first rumored to be “close” to arriving in October 2013, but it was delayed. By April, it had been delayed again, and since then, it has been the subject of several controversies. In June, a handful of indie labels sparked a firestorm when they accused YouTube of strong-arming them into unfair revenue-sharing deals. One month later, Chris LaRosa, who was in charge of the service’s development, left Google. The Wall Street Journal cited internal struggles as one reason for his departure.

Subscribe for daily Tubefilter Top Stories

Subscribe

Because of all these problems–the delays, the controversies, the claims of infighting–it’s important to take Wojcicki’s words with a grain of salt. At the same time, she seems confident about the music service’s launch. “I remain optimistic that you can see it soon,” she said. We’re looking forward to more definite news in (fingers crossed) the near future.

Share
Published by
Sam Gutelle

Recent Posts

Have you heard? “No influencers” in Nantucket, Prime becomes Slime, and a Steve Jobs PSA 10.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

1 day ago

Gamer lifestyle brand Razer acquires streamer platform StreamElements

After months of uncertainty, StreamElements has found a buyer. The company behind a popular streamer dashboard will…

1 day ago

RFK Jr. has a YouTube cooking show centered around healthy eats

Yes, you read that right: The head of the Department of Health and Human Services…

2 days ago

Sponcon spotlight: deviantART is getting YouTubers to hype its subscriptions

With our Gospel Stats Weekly Brand Reports, Tubefilter is always keeping an eye on which…

2 days ago

Microdramas have hit their late-night parody era–but Jimmy Fallon and The Daily Show are putting serious production behind these spoofs

Microdramas have officially hit the "late-night parody" stage of their life cycle. The Tonight Show…

2 days ago

Katie Feeney’s reality series is Xfinity’s entry point for the creator economy

What happens when you gather six college-aged creators in a shared house and recruit an…

2 days ago