Kurt Hugo Schneider’s Great Video For Buick Was Shot In One Take

Kurt Hugo Schneider is no stranger to branded content, but his latest sponsored video might be his best yet. The multi-talented musician/producer/YouTuber has released a new beat using nothing but a bunch of basketballs and a Buick.

Schneider shot the video in one take, enlisting a troupe of eleven “basketball dribblers” to rhythmically bounce balls and slam car doors while he revs the engine of a shiny new Buick. Come for the solid beat and stay for the neat dribbling tricks.

Subscribe for daily Tubefilter Top Stories

Subscribe

The video has received more than 200,000 views in the first three days after its release, joining a trend of viral videos shot in one take. Previously, Pomplamoose made it to the YouTube Spotlight channel with a one-take cover of several Pharrell songs

.

The video also represents Schneider’s first video on his own channel in seven weeks. He previously released a love medley in time for Valentine’s Day, but his latest video is much funkier. I only wish Buick had also called in one of Schneider’s many collaborators to sing something on top of it.

Share
Published by
Sam Gutelle

Recent Posts

Have you heard? 20 years of Super Simple Songs, AMP in the Club, and Shyamalan’s next twist.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

11 hours ago

Schrodinger’s platform: YouTube is TV, and it isn’t

The MacTaggart Lecture, hosted each year at the Edinburgh TV Festival, is one of the…

12 hours ago

As Netflix brings YouTube’s creators aboard, is it losing YouTube’s viewers?

Netflix is spending freely to bring some of YouTube's top channels into its library, prompting…

13 hours ago

Korean exports will become a $30 billion industry on TikTok by 2030. Welcome to “K-culture 4.0.”

If you thought the KPop Demon Hunters bonanza of 2025 represented the peak of Korean culture…

1 day ago

Answer engine optimization adds value to chatbot responses. Its catching on with creator marketers.

Creator agencies are helping brands navigate the nascent field of answer engine optimization (AEO). The latest companies…

1 day ago

YouTube and Amazon partner to let creators sell a “curated catalog of highly requested and trending products”

In his 2026 letter to creators, CEO Neal Mohan said YouTube is "focused on" making…

2 days ago