GE Lets The Slow Mo Guys Play With Its Cool Science Gadgets

The Slow Mo Guys have delivered some of YouTube’s coolest videos, but it sure seems like they’re running out of ideas. Most of the videos Gavin Free and Daniel Gruchy have released in the past eight months are some iteration of ‘watch something blow up in slow motion‘, and while that’s always cool, a little variety couldn’t hurt. Luckily, General Electric has swooped in to save the day. It invited The Slow Mo Guys to its New York City lab and allowed them to film some of the company’s coolest innovations in slow motion.

The Slow Mo Guys featured two of these ‘experiments’ on their channel. In one, they sprayed colorful liquid against a hydrophobic surface. In the other, they played around with a magnetic liquid ripped straight out of Terminator 2. How cool are these scientific innovations? Too cool. The slow motion is just the icing on the cake.

Subscribe to get the latest creator news

Subscribe

On the official GE channel, The Slow Mo Guys appear in two more videos: One showcases a cold spray used to repair materials by pelting them with metal powders at high speed, while the other shows off MEMS, a system capable of turning a light switch on and off 10,000 times a second. Science is fairly extraordinary, you guys.

GE is no stranger to online video, having previously used Vine to teach bite-sized science lessons. This latest brand campaign allows the company to show off some of its coolest products while also giving The Slow Mo Guys some fresh fodder. It’s a win-win.

Share
Published by
Sam Gutelle

Recent Posts

After cutting 15% of staff and saying goodbye to its CEO, Peloton must figure out what’s next

Peloton is dismissing a chunk of its workforce, including its top executive. Barry McCarthy announced that he is…

1 hour ago

Meta is using AI to power brand and creator matchmaking on Facebook and Instagram

Meta is looking to improve creator and brand experiences on its platform by investing in AI. The…

2 hours ago

Bob Does Sports cracks a cold one with new “Have a Day” tequila line

Bob Does Sports, the self-dubbed home of "brilliantly dumb sporting adventures" hosted by Robby Berger,…

2 hours ago

Billion Dollar Boy launches biz dev community for creators with flagship location in London

Influencer marketing agency Billion Dollar Boy is launching a new membership community that's "dedicated to…

4 hours ago

Millionaires: Giulia Amato on faith, finding her niche, and getting up at 4 a.m.

Welcome to Millionaires, where we profile creators who have recently crossed the one million follower…

7 hours ago

Creators on the Rise: Celestial Sylvia reads the danger all around us

Welcome to Creators on the Rise, where we find and profile breakout creators who are…

1 day ago