Vlogbrothers Raise $869,591 For Charity With Project For Awesome 2013

Last year, Vlogbrothers Hank and John Green raised $483,446 through their annual Project For Awesome charity drive. That astounding figure was more than seven times the amount raised in 2011. This year, they’ve gone ahead and blown 2012 out of the water. Project For Awesome 2013 has concluded, and the online video community has come together to raise a mind-boggling $869,591.

That figure includes the $721,696 raised via the Project For Awesome Indiegogo campaign. Donors flocked to the campaign’s perks, claiming 5,559 The Fault In Our Stars movie posters, 1,895 Men of YouTube calendars, 40 of Hank Green’s shirts, and a partridge in a pear tree. The final total makes Project For Awesome 2013 the most funded video/web campaign in Indiegogo history.

The rest of the donations came from anonymous patrons who agreed to match the masses up to certain amounts. The final total will be split among the most popular charities promoted in P4A videos; Wheezy Waiter

, Olga Kay, and iJustine were among the YouTube creators in the running.

Subscribe to get the latest creator news

Subscribe

As in previous years, the Vlogbrothers were able to gain big exposure for P4A by promoting the campaign’s videos on a YouTube live stream. As of this post, the live stream is up over 458,000 comments and counting; if you want a summary of how it all went down, you can check out the highlights video posted on the Vlogbrothers channel.

Even the biggest holiday scrooge has to be impressed by the astonishing total raised in this year’s P4A. Thanks to the help of their colleagues and friends, the Vlogbrothers were able to deal ‘suck’ a stunning blow.

Share
Published by
Sam Gutelle

Recent Posts

The Indian government says it wants to crack down on fake news. Critics worry it wants to censor content creators–and everyone else.

The Indian government is proposing that content creators and other social media users should be…

13 hours ago

Keke Palmer is the host of Twitch’s hottest new talk show

As digital-native creators harbor Hollywood dreams, a bonafide A-lister is taking her talents to Twitch. That's…

13 hours ago

Creator firm Fixated continues acquisition streak by scooping up the Studio71 network

With its latest acquisition, Fixated is moving its roster of creator partners into four-digit territory.…

14 hours ago

YouTube cozies up to Hollywood by sharing its deepfake detector with studios

YouTube wants more recognition from mainstream entertainment power players, so it's sharing the love. The…

15 hours ago

Dhar Mann, Brittany Broski, Issa Rae, and more: Miami marketing conference POSSIBLE is putting the spotlight on our industry with its new Creator Economy Academy

Miami marketing conference POSSIBLE is returning for its fourth year--and putting content creators in the…

15 hours ago

Top 5 Branded Videos of the Week: Two-hit wonders

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising…

1 day ago