It’s Official: YouTube Affiliate Channels Subject To New Copyright Claims

Our biggest story of the week has concerned the recent wave of ContentID claims against gaming YouTube channels. We initially reported that the changes would be tied to a new monetization review system for multi-channel networks that was set to debut in January. The story changed on December 10th, however, when thousands of videos across the site were flagged by ContentID.

The result has been chaos. Twitter has exploded, response videos are popping up en masse, and some creators are halting production on their videos as they try to figure out which claims are legitimate and which ones come from patent trolls or unrelated third parties.

In the latest development, YouTube has released an official statement that helps clear up the situation a little bit. The site has confirmed that the recent explosion of copyright claims is indeed related to a new system that will subject affiliate partners of MCNs to ContentID scanning. As a reminder, “affiliate” refers to most network partners, while the other category, “managed”, refers to channels where the network itself has taken a more active role.

Subscribe to get the latest creator news

Subscribe

Here is the unedited statement, in full:

“We recently enabled Content ID scanning on channels identified as affiliates of MCNs. This has resulted in new copyright claims for some users, based on policies set by the relevant content owners. As ever, channel owners can easily dispute Content ID claims if they believe those claims are invalid.”

This statement confirms what most creators already knew about the situation, but some troublesome elements are still unexplained. Why are so many claims coming from third parties with no apparent ties to game publishers? Why did YouTube enact this change much sooner than the January date it initially told Maker Studios? More philosophically, why would game publishers want to tear down a system that provides incalculably valuable exposure for their products?

We hope to get some more answers from YouTube soon. In the meantime, a video from YouTube gamer DPJ gives a nice overview of the ContentID system, explains what creators can do to fight against unjust claims, and shows off some impressive sniper rifle skills to boot.

And here’s a more in-depth explanation of the situation from Force Strategy Gaming:

Obviously, we’ll continue to update as we learn more on this constantly developing story.

Share
Published by
Sam Gutelle

Recent Posts

Gen Z and Millennials “consistently converge” on YouTube, where they have better recall and find the best quality ads, according to Precisify’s new data

"In an increasingly fragmented media ecosystem, YouTube has become the backbone of modern audience planning…

11 hours ago

Have you heard? YouTube mogs Clavicular, iGumdrop is a ‘MasterChef’, and ‘me at the zoo’ turns 21

Each week, we handpick a selection of stories to give you a snapshot of trends,…

3 days ago

Students have become a scarce resource. Can schools use TikTok to combat the demographic cliff?

In the world of academia, a demographic cliff is looming, and TikTok might be the most reliable…

3 days ago

For creators, the outfit of the day is a crucial choice, so ShopMy is introducing personal shopping

ShopMy is offering a new solution for fashion influencers who obsess over their outfits. The influencer…

3 days ago

Instagram’s new app is yet another riff on Snapchat

Stop me if you've heard this one before: Instagram is copying Snapchat. The latter app is known for…

4 days ago

YouTube’s uninterruptive “side-by-side” live streaming ads have been spotted in the wild

YouTube is testing a new ad format that reinforces the platform's mission to make its…

4 days ago