Could Yahoo Be The Media Giant That Snatches Up Maker Studios?

Their tiff with RayWilliamJohnson aside, Maker Studios is as hot as they’ve ever been right now. They’ve hired a new SVP, signed a few new channels, hosted a few special guests, and watched their popular shows become among the most shared on the Internet. Recently, Time Warner expressed interest in buying a share of online video studio, and new rumors have suggested they are not alone in this sentiment. According to a report by AllThingsD, Yahoo has its eye on Maker as well.

Snapping up Maker would (potentially) be a huge gain for Yahoo, who has now held a two month berth at second place in the comScore rankings. Though it can’t (yet) fantasize about putting a dent into Google’s commanding lead, Yahoo could put some distance between itself and other similar media companies (AOL, MSN, etc.) by shacking up with the company that distributes several of YouTube’s most popular channels.

As for Maker, they seem to be in the driver’s seat here, and I would expect a large windfall to come their way shortly. As with Yahoo, their position was solidified in the latest comScore report, where they jumped ahead of Warner Music to become the third most popular network on YouTube. Given that the two networks ahead of Maker each specialize in popular categories (music and gaming), Maker’s ability to brand itself as the most popular network for non-specialized premium content has to be enticing to potential buyers.

Subscribe to get the latest creator news

Subscribe

We’ll obviously have updates on this story as it continues to develop. For now, sit tight and enjoy some Maker-signed Snoop Dogg.

Share
Published by
Sam Gutelle

Recent Posts

It’s official: TikTok is suing the United States over the “divest-or-ban” law

The dispute between TikTok and the United States government is headed to the courts (again). After…

19 hours ago

Twitch unbans JiDion, continues to reverse streamer exodus

Adams started streaming in 2018, and he quickly rose up the ranks through a brash…

19 hours ago

Top 5 Branded Videos of the Week: YouTube uses sponsorship to show off Shopping features

MrBeast continues to show us that he's in a league of his own as far as…

2 days ago

Issa Rae’s new management company wants to teach creators how to get better brand deals

Issa Rae's new company wants to hook up creators and brands for "deeper relationships" beyond…

2 days ago

MrBeast is ending his exclusive relationship with Night (Report)

MrBeast is reportedly ending his exclusive relationship with management company Night. Two people familiar with…

2 days ago

After cutting 15% of staff and saying goodbye to its CEO, Peloton must figure out what’s next

Peloton is dismissing a chunk of its workforce, including its top executive. Barry McCarthy announced that he is…

5 days ago