If you don’t know what PopSugar is it’s probably because you’re in possession of a Y chromosome.
The celebrity news and gossip site founded in 2005 by Lisa and Brian Sugar (who, in addition to starting one of the most successful and fastest-growing properties on the internet also have one of the best and most adorable personal family sites I’ve ever seen on the web) is now the flagship property of Sugar Publishing, a Sequoia Capital-backed, multi-city-based, online media empire dedicated to giving women in the 18 to 40 year-old range “insider access, unparallelled editorial and video content, and unique shopping experiences.”
That “unparalleled editorial and video content” includes the production of no less than 19 original web series across all of Sugar Publishings’ properties (in addition to branded entertainment videos created for Starbucks, L’Oreal, New Balance, and more household brand names), which amounts to the release of over 210 original videos per month, all of which amass in aggregate roughly 30 million monthly views.
That’s a ton of content with one heck of an audience [Editor’s Aside: If all of PopSugar’s video views came on YouTube, it would be the world’s largest video sharing site’s ninth largest network]. The Sugar Family showed off those numbers as well as a sizzle reel for of each of Sugar Publishing’s online video verticals at a pink-infused party with an insanely disproportionate number of females during the Digital Content NewFronts in New York City late last month.
Here’s a look at one of the programs in PopSugar’s health and fitness vertical (dubbed FitSugar), where PopSugar reporters workout with the trainers that workout the stars:
And here’s PopSugar’s full programming slate:
If you’re an individual who’s passionate about lifestyle topics (like entertainment, fashion, beauty, fitness, food, and shopping) target towards women, tune into PopSugar’s programming at PopSugar.TV.
Each week, we handpick a selection of stories to give you a snapshot of trends,…
Platforms like Patreon and OnlyFans let creators distribute paywalled videos that can only be watched…
There's a new creator-led line of monthly build kits arriving at a major home goods…
Growing a YouTube channel to 50 million subscribers is no small feat, but Genevieve's Playhouse…
The global podcast industry raked in $9.2 billion last year, surging 27% from 2024. That's…
On the heels of a study that examined political polarization on social media feeds, a…