Private Practice and Grey’s Anatomy star Kate Walsh is taking her Boyfriend fragrance line to the ‘net.
Billionaire Boyfriend‘s employs the successful self-aware format of spoof movie trailers and fake commercials to actually advertise a real product.
The campaign is characterized by an overblown homage to 60’s Italian films, the ‘jet set’, Monte Carlo, casinos, and James Bond, all done with a straight face. Think Charlie’s Angeles performed in the style of Old Spice Man and Dos Equis’ The Most Interesting Man in the World.
“There’s a new Boyfriend in town, and this guys loaded
,” touts the campaign’s latest slogan. Walsh wanted to create a campaign that “screamed luxury and glamour but also had a bit of humor in them.”“I am a huge believer in social media and these videos were a fun way to reach the consumer and grab their attention,” Walsh told Tubefilter. “They are not your typical fragrance commercials.”
That’s for sure. Billionaire Boyfriend invites you to “imagine a drive down the Amalfi coast in a vintage Alfa Romeo, dripping in diamonds and radiating pure sensuality and passion”—this barely begins to frame your experience for a perfume whose bottle is inspired by a special reserve vintage champagne bottle.
Check out Casino (above) and Bond Girl, which features a mermaid, a greedy octopus, and a rhinestone-encrusted diver’s knife.
Episodes
Will Hollywood studios license their productions as training material for artificial intelligence models? That question…
Kai Cenat is on a roll. After completing a marathon playthrough of the notoriously difficult…
The chonk is coming to Philadelphia. Next month, two of the internet's favorite corgis, Hammy…
An annual survey of more than 1,500 respondents has revealed the moneymaking strategies creators are…
YouTube is helping creators understand why yellow dollar signs show up on their videos. The platform…
President Joe Biden is buying into the meme economy. The Biden for President (BFP) campaign has shared…