fragrance

• Here’s how an upstart incubator is combining creator products with its in-house brands
• David Dobrik Debuts Fragrance Brand, ‘David’s Perfume’

  Like Tana Mongeau and the Dolan Twins before him, David Dobrik is the latest YouTube megastar to try his hand at scent entrepreneurship.Today on Instagram, Dobrik teased an Oct. 2 release date for his inaugural fragrance brand, David’s Perfume -- per an Instagram account of the same name whose bio reads, 'Elegant yet unexpected'.

  
• The Dolan Twins’ ‘Wakeheart’ Fragrance Company Bows Sophomore Scent Collection

  The Dolan Twins are building on their fragrance empire alongside noted digital entrepreneur Kevin Gould. After launching their debut signature scents under the auspices of the nascent Wakeheart brand last July -- an upstart co-owned by the Dolans and Gould -- the trio is back with their second outing.

  
• Tana Mongeau Launches First Fragrance, Says Initial Run Sold Out In 76 Minutes

  A lot of people apparently want to smell like Tana Mongeau. The controversial vlogger and media entrepreneur has launched another non-content business venture in the form of her very first fragrance, Tana By Tana.

  
• The Dolan Twins Are Launching 2 Signature Scents Alongside Nascent Fragrance Brand ‘Wakeheart’
• Kate Walsh Will Drown You In Luxury Online