Why is Will Arnett in a Super Bowl Ad for Hulu?

Hulu is part of a not-so-secret Evil Plot to Destory the World.

It was first revealed in 2009 in a commercial during Super Bowl XLIII featuring Alec Baldwin. The star of 30 Rock explains how the entertainment industry is populated by aliens and television is simply a tool by which those aliens are turning human brains into “mushymush” so they can “scoop them up with a melon baller and gobble them right on up.” Hulu is a fundamental component of the plot, allowing unassuming earthlings to consume television content anytime, anywhere.

In addition to Baldwin, Seth MacFarlane, Eliza Dushku, and Denis Leary have all served as spokespeople for both Hulu and its overlords’ plans for world domination. This year, will Arnett of Arrested Development

will take on the role of promoting the latest weapon in Hulu’s arsenal to the Super Bowl-watching public, Hulu Plus. Here’s the teaser:

It’s good, right?! And fans who follow the awkward hijinks of the Bluth Family will recognize at least one familiar exclamation. But considering Arrested Development was recently picked up by Netflix for a 10-episode season set to debut sometime in 2013, what’s the deal with Arnett appearing in a commercial for one of Netflix’s biggest competitors referencing one of his Arrested Development’s character’s most classic lines?

Somewhere, despite whatever he says publicly, Netflix CEO Reed Hastings is shouting, “Come on!”