You Watch 16 Minutes of Online Video Advertising a Month

One of the biggest numbers to come out the latest installment of comScore’s US online video rankings is the number of minutes denizens of America spent watching online video ads in November. It was 3.08 billion.

That’s over 5,707 years(!) worth of online video ads viewed in a single 30-day period, which is a crazy statistic, but not so crazy when you take those minutes and divide them by

the 183,160,000 monthly US internet users. Then the number equals out to just under 16 minutes and 49 seconds worth of online video advertising viewed per person, which is about one minute and 11 seconds shy of the amount of commercials and promotional spots you watch in one hour of television.

Of those 3.08 billion minutes of online video advertising, premium on demand movie and television destination Hulu accounted for 18.3% or 565 million minutes. Tremor Video clocked in at 594 million minutes for 19.2% of the total share and Adap.tv‘s ads represented 17.9% of the 3.08 billion for 551 million minutes.

Subscribe to get the latest creator news

Subscribe

Check out comScore’s Novermber US Online Video Rankings for other fun facts and figures.

Share
Published by
Joshua Cohen

Recent Posts

Twitch CEO: Kick made a “complete mistake” by poaching top streamers

During a recent conversation with a creator, Twitch CEO Dan Clancy called out his platform's biggest rival. The boss…

1 day ago

Social shopping firm Orca adds Patreon, Fullscreen vets to executive team

Orca has announced a pair of new hires. The ecommerce company has brought in Sarah Penna as the…

1 day ago

Jake Paul’s latest creator product is a skincare brand called W

Jake Paul has his eye on an industry he describes as an "old and outdated" category:…

1 day ago

Is YouTube’s TV push anticompetitive? Watchdogs want the Department of Justice to investigate.

A group of watchdog organizations are calling on the U.S. Department of Justice to probe Alphabet. The tech…

2 days ago

VTuber Gawr Gura will sing “Take Me Out To The Ballgame” at the Dodgers’ “hololive night”

Three of the world's biggest VTubers are getting called up to the big leagues. The…

2 days ago

Cannes Lions’ new Creator Pass brings creators face-to-face with the world’s top brands and thought leaders

Applications are still open for LIONS Creators, Cannes Lions’ newly launched creator-centric programme. Tailored specifically…

2 days ago